Store Concepts

When entering the frozen yoghurt industry, one of the first decisions to be made is the store concept.

There are mainly three types of storefront concepts: self-serve full-service and mobile stores.

We have prepared a short description of each highlighting advantages and considerations to help you identify which one would best fit your business idea and budget:

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Self-Serve Store

Frozen yoghurt self-serve stores are extremely popular at the moment. This format has been gaining popularity in recent years. It is believed this model accounts for 70% of all frozen yoghurt stores in Australia. The growth of this concept has been mainly driven by the do-it-yourself (DIY) trend.


How does it work? 
The self-serve store concept gives customers the freedom to make their own choices in terms of what and how much to eat. The customer walks in to the shop, selects a cup size and serves as much or as little frozen yoghurt and toppings they want. They then proceed to the cashier and pay for their selection based on its weight.


Advantages

  • Reduces wage and training costs . As customers are serving themselves, less staff per store is required.
  • Gives customers the freedom to customise and personalise their frozen yoghurt – customers sometimes even give their frozen yoghurt creation a name! In the mid to long term, it helps to create a bond between your brand and your customers enabling you to build brand loyalty.
  • Allows customers to control their portions and therefore their calorie intake . This flexibility gives customers who may not even think of it the confidence to step in the shop and enjoy a treat.
  • It keeps the line moving . As customers set the pace, there are usually no long queues of people waiting to be served.

 

Considerations

  • Selection of the toppings and flavours may require fine tuning every now and then as it would depend on new trends and their popularity among customers. With limited customer–staff interaction, you’ll need to monitor the market closely to stay on top of trends and avoid losing the crowd!
  • Maintaining store cleanliness might become challenging on a busy day.

 

What would I need to set up a self-serve store?

Choice is the key success factor for self-serve stores!

  • Equipment - Most stores use between three to four double barrel frozen yoghurt machines. However, a minimum of two double barrel frozen yoghurt machines is recommended.
  • Frozen yoghurt - An array of frozen yoghurt choices is required to capture a larger proportion of the market. You will need to include a combination of tart and mild yoghurt bases, plain and flavoured frozen yoghurt, as well as some traditional and seasonal flavours too. The seasonal flavours can be a third of the total flavours that rotate every certain period of time. This keeps the ‘wow’ factor going.

    Finally, consider an additional blend to cater for a specific demographic in your area. E.g. reduced sugar, kosher certified, added protein, or non-dairy.

  • Toppings - Ensure you include a wide variety of topping options. The selection of your toppings, as with your frozen yoghurt base, will be dictated by your target market demands. A combination of fresh fruit and sweets is suggested but it can be extended to include cereals, nuts and other confections.
  • Shop fitting - Self-serve stores typically feature a bright and vibrant fit out. Include curvy counter and furniture accented with colourful floors and wall tiles. 

Make your customer experience unique. Some shops include entertainment for their customers. Ideas include:

  • plasma TV screens playing video clips
  • a mini playground
  • a painting wall for kids
  • video game systems
  • art murals
  • wishing walls
  • live performers
  • interactive floor displays
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Full-Service Store

Even though the self-serve store concept is growing rapidly in popularity, there are many chains and independent stores out in the market that do the full-service option very effectively. A full-service shop is perfect for those with unique and interesting menu ideas, charismatic customer interaction or with desires to open their very own shop within a limited budget.


How does it work? 
In this concept, the frozen yoghurt machines and toppings are located behind the counter. Once the customer has made their selection from a predetermined menu, shop staff build the order for them. Most shops give customers freedom to select the toppings including a selection of premium toppings at an extra cost.


Advantages

  • Lower initial investment is required. Most of these shops do not have four or six machines behind the counter - some only have one. As equipment takes a large part of the start-up expenses, this option gives entrepreneurs the chance to start the business with a limited budget.  It also provides the flexibility to build up the equipment as the business grows.
  • There are customers that value individual customer service and are happy to pay the premium to have that extra human touch.
  • Gives the chance to build one-to-one relationships with customers which is vital for customer retention and to help gain insights into the market.
  • Gives you control over product presentation . The final product will always look like a masterpiece, professional and well-presented.


Considerations

  • Creative menu ideas and sophisticated product presentation will require extra effort. The same plain traditional flavours over and over might not work well in the long term when competition intensifies.
  • Superior customer service is expected at a full-service store. More staff and training may be required to meet expectations.
  • Reduced customer wait times may be challenging in peak periods as this concept is more labour intensive.

 

What would I need to set up a full-service store?

Service and product presentation are the key success factors for full-service stores!

  • Equipment - You will need at least one double barrel frozen yoghurt machine. However, most shops have between two and three machines.
  • Frozen Yoghurt - Your frozen yoghurt choices might be restricted by equipment. You need a high quality, delicious-tasting crowd-pleaser frozen yoghurt blend. If possible, have a combination of tart and mild yoghurt bases and plain and flavoured frozen yoghurt. Adjust the frozen yoghurt flavours to your customers’ preferences.
  • Toppings - The selection of your toppings, as well as your frozen yoghurt base, will be dictated by your target market demands. A combination of fresh fruit and sweets is suggested but it can be extended to include cereals, nuts and other confections.
  • Shop fitting - This will be determined by your budget and space. Make sure to include bright and vibrant decorations with modern and colourful furniture. Plasma TV screens playing video clips are always an easy and cost-effective way to entertain your customers. Also, make sure to have a well-designed menu board featuring your offerings in a way that no-one can resist the temptation.
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Frosty Boy Frozen Yoghurt Mobile Store

Frosty Boy and Mobile Vending Units have jointly developed this unique frozen yoghurt mobile store. This self-contained, pop-up store concept is great for either indoors or outdoors. It can be used in a large range of venues such as shopping centres, conventions centres, street markets, school fetes, functions and any other kind of open air events.

The frozen yoghurt cart includes:

  • SMACH 2500A frozen yoghurt machine
  • three different sized cup holders
  • six refrigerated bays for your choice of toppings
  • connections for supply of hot water and drinking water
  • three drop benches

 

An optional water tank can be added. The water tank can hold up to 230 litres of water which makes it a convenient option where access to drinking water is limited.

Frosty Boy frozen yoghurt gives you endless options and with the frozen yoghurt cart you can set up your business as self-serve or full-service!

With low start-up investment this may be the opportunity you were waiting for to get your frozen yoghurt business enterprise up and running.Contact us now for further information.

 

Advantages

  • Low initial investment - ideal for entrepreneurs on a tight budget
  • Minimum or no overheads
  • Perfect for seasonal sales
  • Flexibility at its maximum - as only a mobile store can offer
  • Easy to implement – just buy it and you are ready to go
  • Low maintenance and easy manoeuvrability

 

Considerations

  • Requires a vehicle to tow the cart
  • Limited output capacity with only one machine

 

What would I need to set up a mobile store?

Timing is the key success factor for mobile stores!
The mobile store is an out-of-the-shelf solution. You buy it and you are ready to go the next day.
You will need a power generator when access to power is limited.